About Maria Frering
ABOUT THE BRAND
The Maria Frering jewelry store was born as part of the slow fashion movement that is standing out in the international fashion market.
The brand's common thread is silver, present in the life of its creator since she fell in love with the world of jewelry. With its strong and at the same time light presence, the metal mirrors the carioca spirit.
But we can't talk about Cariocas without talking about color, can we? And it is on this point that Maria Frering brings a novelty to jewelry: the union of colorful embroidery with precious stones.
ABOUT THE EMBROIDERY
The art of embroidery and the art of jewelry have gone hand in hand since the dawn of history - each bringing its own significance to personal adornment. So when thread becomes intertwined with metal, a marriage of years of tradition takes place - and a completely new piece of jewelry is born.
So here is the invitation to explore this new universe. Discover the world of meticulous hand embroidery, dive into the rainbow that is built of amethysts, topazes, citrines, and garnets, and create your own work of art that emerges from the intersection of the two worlds.
ABOUT THE CREATIVE PROCESS
Maria Frering's focus is to create unique pieces that highlight the connection of embroidery and gems. To achieve the desired result, inspirations come from the most diverse places. The trajectories and traces of different artists are constant sources of influence, and along with them come musical styles, food, and even personal stories.
The metal works as an étamine fabric, and for this each hole is millimeter-planned so that the embroidery technique is flawless. Since no thread can be put on the threads, the linings of the pieces are assembled with extremely precise methods for a perfect fit.
A collection, from conception to launch, takes about a year to complete. Each step is tied together with the eye for detail that makes a piece a jewel.
ABOUT SOCIAL RESPONSIBILITY
Our embroidery on metal started with roots in the cross-stitch, but soon developed into a unique technique that molds itself to the curves of the jewelry's surface and adapts to its rigidity.
In the beginning, the embroidery was done by the designer herself - Maria Frering - but with the increase in demand, the brand began to count on a Rio-based social business for support.
Today, the brand has two social businesses it counts on for embroidery and a few individual artisans who work as freelance.