COOPA-ROCA

Embroidery on metal started with roots in cross-stitch, but soon developed into a unique technique that molds itself to the curves of the jewelry's surface and adapts to its rigidity.

In the beginning, the embroidery was done by the designer herself - Maria Frering - but with the increase in demand, the brand began to count on COOPA-ROCA's support.

COOPA-ROCA is a social business that started in 1981 in the Rocinha slum, and since 2015 has been in a central area of the city of Rio de Janeiro, integrating textile artisans from various low-income areas of the city of Rio de Janeiro.

The focus of COOPA-ROCA's mission is on the technical qualification of the artisans' work, as well as the economic empowerment of women through their work.

At the beginning of 2020, 75 craftswomen were enrolled for the workshops in textile craft techniques. The workshops support the technical improvement of each of the participants and thus structure the quality standard achieved by COOPA-ROCA